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Creative flair: The florist that you pick should demonstrate creative flair. Look for artistry in the florist's arrangements, design and presentation.
Choosing flowers by personality:When ordering floral gifts, describe the recipient's personality type, as well as his/her favorite hobbies or colors if you know them. Your florist can match the floral arrangement with the recipient's personality. Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.
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