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Seasonal flowers are cheaper: Seasonal varieties are often less expensive when in great abundance. For example, roses are a super value in summer because it is their peak growing season.
Good reputation:Word of mouth is often the best resource when looking for a florist. An outstanding florist will have a good reputation in your community. Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.
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