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Roses in France: The French, especially the town of Rouen, embraced the cultivation of roses after the King of Navarre brought his wife rose bushes when he returned from The Seventh Crusade.

Flowers throughout life: In modern times, people have sought ways to cultivate, buy, wear, or just be around flowers and blooming plants, partly because of their agreeable smell. Around the world, florists sell flowers for a wide range of events and functions that, cumulatively, encompass one's lifetime.