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Finding a florist in your area: Relying on word of mouth is often the best way to find a florist. Keep an eye on the flowers at weddings and parties you attend, or the flowers in arrangements delivered to your friends and co-workers. If you like the flowers and design style, inquire as to which florist they came from.

Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.