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Creative flair: The florist that you pick should demonstrate creative flair. Look for artistry in the florist's arrangements, design and presentation.
Flower knowledge:You probably know more about flowers than you think you do! People are becoming more and more familiar with flowers as they become an integral part of our modern culture and play a role in most major life experiences and social settings. Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.
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