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Symbolic meanings: Many flowers have important symbolic meanings in Western culture. The practice of assigning meanings to flowers is known as floriography.
Choosing the florist by the phone book:If you use a telephone book to find a florist, look for one with a local address. If you choose a national service with a toll-free number, pick an established organization with a strong reputation for providing great service. Specify the flower idea: Ask your florist for specific colors or color themes. Let your florist know if you prefer a mixed flower arrangement or an arrangement made up of just one type of flower.
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