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Keep flowers away from sun and drafts: It is not a good idea to put your arrangement in the sun after receiving it. Growing flowers require sunshine for maturation, but cut flowers will fade much faster if exposed to heat and direct sunlight. To keep flowers fresh longer, place them in a location away from sun and drafts.
Member of professional groups:Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations. Meanings of rose colors: In Victorian times flowers had assigned meanings, but even then there was much discrepancy. Today there are so many flowers and colors that this tradition no longer applies. Red roses are traditionally associated with romantic love, but this is not a universal rule by any means.
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