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Men like colors: Men are stimulated by color and are visually oriented. Research shows that men prefer vivid colors such as yellow, orange and red.

Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.