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Selection and variety: The florist that you pick should stock a large selection and variety. From the familiar carnation to exotic tropicals, a great shop carries a complete menu of flowers and plants to choose from.

Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.