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Next-generation rose appearance: New roses rarely bare a close resemblance to the mother plant.
Personal attention:The florist you pick should give the right amount of personal attention to your needs. Choose a florist who will get to know you, keep track of your floral preferences and send reminders of upcoming special occasions. Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.
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