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Member of professional groups: Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations.
Traditional arrangements:Traditional people are trustworthy, family oriented and prefer classic styles. They appreciate lush arrangements with a great variety of flowers. Superstition and the Aster: The most popular of the 600 different species of the Aster is the Monte Carlo. People long ago thought they could drive away serpents with the odor it produced when they burned it.
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