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Personal attention: The florist you pick should give the right amount of personal attention to your needs. Choose a florist who will get to know you, keep track of your floral preferences and send reminders of upcoming special occasions.

Choosing the florist by the phone book: If you use a telephone book to find a florist, look for one with a local address. If you choose a national service with a toll-free number, pick an established organization with a strong reputation for providing great service.