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Choosing the florist by the phone book: If you use a telephone book to find a florist, look for one with a local address. If you choose a national service with a toll-free number, pick an established organization with a strong reputation for providing great service.
Personal attention:The florist you pick should give the right amount of personal attention to your needs. Choose a florist who will get to know you, keep track of your floral preferences and send reminders of upcoming special occasions. Flower knowledge: You probably know more about flowers than you think you do! People are becoming more and more familiar with flowers as they become an integral part of our modern culture and play a role in most major life experiences and social settings.
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