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Helpful expert advice: The florist that you pick should give helpful suggestions. Good florists ask questions about what you're looking for, offer expert advice and suggest floral gifts to match any sentiment, occasion, personality or home decor.
Member of professional groups:Florists who belong to professional groups are committed to being the best in their field. Look for affiliation with national wire services (FTD, Teleflora), national trade associations like the Society of American Florists, state and local trade associations, and local community and civic organizations. Street decoration: Rose petals would be thrown all over the streets during Roman public games.
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