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Helpful expert advice: The florist that you pick should give helpful suggestions. Good florists ask questions about what you're looking for, offer expert advice and suggest floral gifts to match any sentiment, occasion, personality or home decor.

Choosing the florist by the phone book: If you use a telephone book to find a florist, look for one with a local address. If you choose a national service with a toll-free number, pick an established organization with a strong reputation for providing great service.